The agency has been enlisted by the lobby group SmokeFree London. It will focus its campaign around a tour bus, which is to be used to consult people and businesses on what the legislation means to them.
‘We will be asking people what the legislation means and then publicising this information later in the campaign, just before the legislation comes in,' said senior account director Sarah Beck, who leads the account.
The new law comes into force on 1 July. SmokeFree London is an alliance of agencies working to reduce Londoners' exposure to tobacco smoke.