Medley will join as MD atthe end of the month, reporting to worldwide CEO Eric Giuily and leading a team of 12. Medley said: ‘The UK arm could and should play a greater role in the network. I will look at new business, acquisitions and positioning to create a more striking identity.'
Clients of Publicis include Cathay Pacific, Sunny D, and TranSys - the body that runs London's Oyster card.
Medley replaces Richard Moss, who is joining Weber Shandwick as executive vice president of European brand programmes (PRWeek, 23 March).
GCI is now looking for Medley's replacement.