Harley-Davidson hires WS Europe

Iconic motorcycle brand Har­ley-Davidson has brought in Weber Shandwick as its first EMEA agency.

The new brief - thought to be worth between £200,000 and £300,000 - will see WS designing the brand's first EMEA strategy with local agencies.

The campaign will aim to promote the attain­ability of Harley-Davidson products and to raise awareness of its lesser-known Buell sport motorcycle range.

Director Nick Woods is leading the account, reporting in to Harley-Davidson European marketing director John Lewis. 

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