Harley-Davidson hires WS Europe

Iconic motorcycle brand Har­ley-Davidson has brought in Weber Shandwick as its first EMEA agency.

The new brief - thought to be worth between £200,000 and £300,000 - will see WS designing the brand's first EMEA strategy with local agencies.

The campaign will aim to promote the attain­ability of Harley-Davidson products and to raise awareness of its lesser-known Buell sport motorcycle range.

Director Nick Woods is leading the account, reporting in to Harley-Davidson European marketing director John Lewis. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.