The newly created brief will feature strategic counsel, community consultation programmes and media support on future plans to overhaul city stations over the next 10 years. ‘Support will peak and trough depending on where we do not have in-house expertise,' said Network Rail media relations manager PJ Taylor.
Work will also include counsel on planning issues, including planning appeals. The winning agency will report in to head of comms, major projects, Sarah Hagan.
Network Rail said the brief would not entail communicating potential disruption to commuters. ‘We are aiming for zero disruption as much as possible,' said Taylor.
The stations next in line for development include Euston, Cannon Street and Victoria, which will be redeveloped solely via third-party investment. Kings Cross is to get a makeover solely through Government money and Waterloo will see a mixture of public and private funding.
The programme features the development of further regional stations and hundreds of smaller stations, Network Rail said. However, the PR brief is unlikely to cover smaller developments.
A shortlist has already been drawn up and pitches will take place in May. Network Rail has more than 100 comms professionals and already retains Bell Pottinger Corporate and Financial.