Seattle-headquartered Medio Systems has established a European base in London and is now rolling out its technologies across Europe. AxiCom will support this expansion by emphasising the company's expertise through press and industry analyst briefings.
It will undertake a PR event programme highlighting the benefits of Medio's mobile search and advertising engine, targeting operators of mobile networks and providers of mobile applications.
AxiCom will also be involved in educating consumers about the potential of mobile search.
AxiCom MD Europe Lyle Closs said: ‘There is now a continuing trend for people to do more in a mobile environ. We want to make sure that Medio Systems are well placed as leaders within their field.'