The agency has been tasked with driving consumer awareness of the brand in the UK as part of Becker's pan-European campaign, which focuses on France, Italy and Spain. The account will involve both consumer and trade media relations.
It will focus on the launch of Becker's premium ‘infotainment' devices in June.
Senior PR consultant Lishai Oz will head the account, reporting to Becker's UK national sales manager Anthony Mills. Oz said: ‘We want to start discussions about the current issues surrounding satellite navigation and are putting a consumer report together. We are planning a guerilla stunt for the launch in June. We have secured coverage in T3 and Stuff magazine and we will also target industry opinion formers.' She added:‘We are trying to position these high-end gadgets as "must haves" for the professional woman.'