The interactive media company owns tech review site CNET, video gaming site GameSpot, and business and tech news sites Silicon.com and ZDNet.
Brands2Life's corporate campaign will attempt to raise CNET Network's profile in UK national media and business press.
A key tenet of the campaign will be building the personal profile of CNET's UK managing director Tom Bureau, through conferences and media appearances.
Brands2Life co-founder Giles Fraser, leading the account, said: ‘People in the technology industry know CNET well, as do gamers via Gamespot - but CNET wants to communicate its range of offerings to a much wider audience with this campaign.'
The agency reports to Bureau, who ran the pitch process. He said the campaign would ‘help us tell our story beyond trade media, reaching further into our customer base and demonstrating the leading-edge nature of our offer to business and consumers.' Fees are undisclosed.
Nasdaq-listed CNET Networks was founded in 1993. Its combined sites received 8.8 million unique UK users during January 2007, making CNET Networks the 13th most visited UK web property during that month, according to ComScore.
The network's other channels include entertainment sites TV.com and MP3.com, video and photo-sharing portal Webshots, recipe resource CHOW and online IT magazine TechRepublic.