Brands2Life wins CNET brief after four-way pitch

CNET Networks UK has hired its first UK PR agency - Brands2Life - after a four-way competitive pitch.

The interactive media company owns tech review site CNET, video gaming site GameSpot, and business and tech news sites and ZDNet.

Brands2Life's corporate campaign will attempt to raise CNET Network's profile in UK national media and business press.

A key tenet of the campaign will be building the personal profile of CNET's UK managing direc­tor Tom Bureau, through conferences and media ­appearances.

Brands2Life co-founder Giles Fraser, leading the ­account, said: ‘People in the technology industry know CNET well, as do gamers via Gamespot - but CNET wants to communicate its range of offerings to a much wider aud­ience with this campaign.'

The agency reports to ­Bureau, who ran the pitch process. He said the campaign would ‘help us tell our story beyond trade media, reaching further into our customer base and demonstrating the leading-edge nature of our offer to business and consumers.' Fees are undisclosed.

Nasdaq-listed CNET Networks was founded in 1993. Its combined sites received 8.8 million unique UK users during January 2007, making CNET Networks the 13th most visited UK web pro­perty during that month, according to ComScore.

The network's other channels include entertainment sites and, video and photo-sharing portal Webshots, recipe ­resource CHOW and online IT magazine TechRepublic.

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