'You'll find them sipping champagne cocktails in Harvey Nick's or reducing myself and my colleagues to whimpering wrecks who feel like stabbing themselves with their spike,' his 'Notes from the City' column ranted.
'It's reached the stage where most journalists in Leeds now have to put up with these facile, affected, self-absorbed, feckless PR creatures on a daily basis. '
But why is Rod venting his fury now? Unfortunately, he doesn't ever tell us what has tipped him over the edge.
A call to Rod's employers also fails to solve the mystery as we are told that he is still on holiday. Surely he is not still recovering from his brush with the industry?