WHAT THE PAPERS SAY: Ofcom report puts Channel 4 at a loss

With the digital switchover looming, the long-awaited report commissioned by the media regulator Ofcom and conducted by consultancy firm LEK predicted that Channel 4 will be "operating at a loss by the end of the ­decade" (The Guardian, 5 April).

The abandonment of "British produced programming" (monstersandcritics.com, 5 April) in favour of extra­vagant expenditure on American TV shows was given particular focus.

However, the report was both unsurprising and welcome to Channel 4 CEO Andy Duncan, who will use it to "call for new forms of ­financial help" (The Times, 5 April) with the Government cited as one possible source.

In addition Ofcom has ­already offered possible routes that the channel could take and the suggestion was that they would continue to try and support Channel 4 in the future.

LEK's financial analysis allowed a great degree of interpretation: the "optimistic scenario" (The Times, 5 April) shows improving profits by 2012 and the "more negative outcomes" - which are "more likely" (FT.com, 4 April) - predict that the channel will be making "losses in ­excess of £100m per a­nnum" (Marketing Week, 4 April).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

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