Resonate, which previously handled a UK brief, will coordinate comms across the UK, Australia, North America and other territories the lager is sold in. The budget is around £350,000.
Resonate will be able to leverage the rating of ‘exceptional' given to Pilsner Urquell by the Beverage Testing Institute (BTI) this month.
The search was aided by creative brief and took three months to complete, SABMiller had faced problems surrounding the number of agencies conflicted out of the appointment.
Resonate has won the right to manage a campaign for an autumn television programme in association with the Science Museum.
