2 MINUTES WITH: Tim Hulse, editor, Business Life

Business Life, the British Airways in-flight title, re-launched this month with redesigned sections.

What does the magazine cover?
Business Life is a popular business magazine, which aims to appeal to a broad cross-section of passengers on BA domestic and shorthaul routes. Its core belief is that business should never be boring. Hence we cover main­ly lifestyle sub­jects such as sport, fas­hion and music, but from a business point of view.

What changes have you made? We’ve completely revamped the back of the magazine to make an expanded Euro­pean business travel section. The Euro­pean Flyer section aims to be the most useful and least flabby guide to the region around. All pieces in our des­ignated sections on hotels, spas, res­taurants, property and golf are linked to BA short-haul destinations.

Any other changes?
At the front of the magazine we’ve introduced a media column by Brunswick partner and ex-FT media editor Tim Burt as well as occasional columns on subjects such as sport, art and entertainment. The cover now has a more newsy feel. We are also moving to a monthly frequency – previously we published ten times a year.

What stories are you interested in?
We’re interested in stories with a broad appeal. Therefore we’re far more interested in talking to Ant and Dec about their business careers than we are in talking to the CEOs of ball-bearing companies, no matter how successful they may be.

What can PROs do to help you?
Stop leaving long messages on my voicemail for a start. And have a look at the magazine so you know what sort of stuff we cover. I know it’s only available on flights, but we’re always happy to send out sample copies.

Circulation: 100,000
Press day: First day of the month
Frequency: Monthly
Contact: T 020 7731 9470

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