The move consolidates the RDA's existing agency support into three regional briefs with pitches expected to take place in July.
Currently, the RDA retains consultancies to work across sub-regions including Cornwall-based Deborah Clark & Associates, Bournemouth-based Aylesworth Fleming, Camargue and Bristol-based Caroline Harris PR. It also uses Golley Slater and Trimedia Harrison Cowley for project work. But now South West bosses want to rein in their spending ahead of this year's Comprehensive Spending Review (CSR). The CSR is where the Treasury sets three-year departmental expenditure limits.
The three contracts up for grabs cover the Western region, Gloucestershire, and Somerset and Wiltshire.
The winning agencies will work closely with the RDA's partner agencies and will work to prepare speeches, press releases, newsletters, brochure copy, events, features and opinion pieces and wider campaigns.
The brief aims to help position the RDA as an organisation that supports the region's businesses through promoting enterprise, innovation and skills as opposed to one that focuses purely on regeneration and development, according to a spokesman.