EML tailor to suit Wolfson's world

Scottish chipmaker Wolfson Microelectronics has brought in EML for a brief to globally enhance its reputation as an innovative company.

EML will manage a worldwide roster of agencies, while acting as the primary agency in Europe.

‘The team selected agencies which suited our specific requirements, rather than persuading us to use an existing network which may not have been as tailored to our needs,' said Wolfson V-P of marketing and applications Julian Hayes.

EML will advise Wolfson on worldwide PR strategy in the UK, Scandinavia, France and Germany.

In addition, EML will lead selected agencies in the US, China, South Korea and Japan.

Wolfson's principal activity is designing, manufacturing and supplying mixed-signal integrated circuits.

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