The mainly media relations account, which was won following a three-way pitch, will target marketing and communications professionals through the trade and business press. It will highlight the site's benefits such as freeing up of email space, speeding up of decision making, and simplifying of information exchange. The launch comes as social networking is making inroads into the business world with sites such as LinkedIn and XING.
Alastair Mitchell, co-founder of Huddle, said: ‘It seemed to us the benefits of the social networking world had largely been ignored by businesses, as the technology hadn't been robust enough.
‘As the MySpace generation begins to enter the workplace and Generation X embraces working from home, the time has come to incorporate the enterprise with social networking.'
Huddle allows teams to post and edit documents in the filing cabinet, discuss whiteboarded ideas, assign events and tasks to group members and view all of this from a central dashboard.
Director Kate Warwick said: ‘The site is relevant for PROs as it makes signing off press releases far easier. You merely have to invite the client and the agency team into your Huddle. '
PRSavvy was founded five years ago and has a range of consumer/B2B tech clients including Panasonic.