Yelland, representing Burberry, was quoted in an Observer magazine feature on a campaign against the closure of the brand's Rhondda Valley factory. Writer Carole Cadwalldr, a valley girl herself, describes her parting exchange with Yelland, who tells her (PRWeek charitably presumes off the record) that 'the real victim of the story is Wales'. 'Who's going to invest there now? They'll go to Ireland instead.'
He may be right, but suggesting that the Rhondda unionists pipe down for their own good is not likely to earn Yelland many Welsh fans.