This video clip takes a close look at the key themes and questions to arise from PRWeek's recent PR & The Media Conference. Click HERE for the WMP version (PC). Alternatively, click HERE for the QuickTime version (Mac).

The conference is the biggest that PRWeek holds throughout the year and where the really big issues are discussed.

Questions that look to answer how the ‘me, here and now’ generation of consumers ultimately affect PR people, to those aimed at finding out if PR people really are keeping up to speed with digital media and whether or not they have learnt how to effectively use the medium to their advantage (or disadvantage, as the case may be), were put to senior PR people who were present at the conference.

We managed to catch Lucy Saunders (MD, Mahseer) Helen Holland (Founder and MD, Chameleon PR), Paul Ormond (Head of PR, Honda), Georgina Wald (PR Manager, Fuller, Smith & Turner) and Rob Skinner (Director, Chameleon PR), who were all kind enough to give insightful responses to what were the key issues of the day, and we thank them for their valid and valued contributions.

Click here for the WMP version (PC)

Alternatively, click here for the QuickTime® version (Mac)

In association with Radio Lynx CONTENT T 020 7349 2020


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