Mercieca lands Coke trade brief

Coca-Cola has handed its sought-after trade PR ­account to a small Camden-based agency.

The soft drinks giant has turned to FMCG specialist Mercieca PR for the UK brief worth around £150,000.

Mercieca is the first ­agency to gain from Coke's decision to put its business up for grabs. The pitch follows the soft drink firm's split from 15-year incumbent ­Weber Shandwick last month (PRWeek, 23 February). A decision on Coke's corporate and PA briefs is expected within two weeks.

Mercieca PR director Gemma Oakes said the agency would be promoting ‘product launches and product innovations'.

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