Brands2Life wins Lara Croft launch

Brands2Life has won a competitive pitch to manage the UK launch of the 10th anniversary Lara Croft video game.

The agency has been handed a mainly media relations brief by Eidos Interactive. It will raise consumer awareness of the new game Tomb Raider: Anniversary.

The account will be ­headed by associate director Simon Soffe, reporting to ­Eidos' head of communications Chris Glover.

Glover said: ‘Brands2-Life's ideas for "celebrating Lara" should make for a well-targeted campaign to drive consumer awareness at launch and beyond.' 

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