Bagnall has hired two staff and is set to appoint a third for the venture, Vertigo PR.
She described the North West PR scene as ‘dull, introspective and unambitious' and said the new agency was ‘picking up where I left off when I was MD of Communique'.
Bagnall left Communique in 2004 - along with her partner, then Communique chief executive Paul Carroll (PRWeek, 26 June 2004). ‘Communique was a great place to work in its prime - that's the ethos we are trying to create now,' she said.
The two staff already on board at the new agency are Karen Winstanley and Michelle Bull, both of whom are directors.
Both previously worked with Bagnall at Communique, but since then they have worked elsewhere - Winstanley was head of PR at Oakbase, while Bull ran her own agency. Bagnall said she is also working with six part-time associates.
Carroll founded Communique in 1986 and sold to Burson-Marsteller in 2001. Bagnall joined in 1999.
Soon after they left, the duo launched Zuma 011, a consultancy specialising in agency search and selection (PRWeek, 2 April 2005).
Bagnall said that Carroll continued to run Zuma 011, and that the business was ‘doing very well', but added that it would be ‘more lucrative' for the pair to work separately.
Bagnall said she could not disclose any clients, but said the agency was ‘pitching for a lot of business'.
Communique has offices in London and Manchester. It is headed by MD Nigel Sarbutts, who was previously at rival Manchester agency Connectpoint PR.