Geronimo snaps up 'v' charity brief

Youth volunteering charity 'v' has taken on PR as it prepares to celebrate its first anniversary.

Geronimo Communications has been handed a wide-ranging brief to ­enc­ourage voluntary groups and businesses to forge volun­teering ties.

Geronimo director Peter Gilheany said the two-year account would see the ­agency working with media ‘across the board', to target charities, businesses and young people. ‘The sector has been waiting for this since v launched last year, so it is imperative we make a big impact,' he said.

V head of comms Mel Foster said the agency's brief focused on making volunteering ‘a compelling choice and a normal part of young people's lives'.

As well as Foster, members of v20 - ‘v''s young advisory board - sat in on the three-way pitch process.

Band and Brown Communications and ­Munro & Forster Communications ­also made the shortlist.

When ‘v' launched last May, it set out on a mission to sign up one million more 16 to 25-year-old UK volunteers. It was formed after the Russell Commission outlined a new national framework for youth engagement. It is also in the process of bringing in a PR manager to manage the brief. Until then, the agency will report to Foster.

Marketing agency Iris has also been brought in to work with ‘v', and will collaborate with Geronimo.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in