Geronimo Communications has been handed a wide-ranging brief to encourage voluntary groups and businesses to forge volunteering ties.
Geronimo director Peter Gilheany said the two-year account would see the agency working with media ‘across the board', to target charities, businesses and young people. ‘The sector has been waiting for this since v launched last year, so it is imperative we make a big impact,' he said.
V head of comms Mel Foster said the agency's brief focused on making volunteering ‘a compelling choice and a normal part of young people's lives'.
As well as Foster, members of v20 - ‘v''s young advisory board - sat in on the three-way pitch process.
Band and Brown Communications and Munro & Forster Communications also made the shortlist.
When ‘v' launched last May, it set out on a mission to sign up one million more 16 to 25-year-old UK volunteers. It was formed after the Russell Commission outlined a new national framework for youth engagement. It is also in the process of bringing in a PR manager to manage the brief. Until then, the agency will report to Foster.
Marketing agency Iris has also been brought in to work with ‘v', and will collaborate with Geronimo.