Sponsorship guru Davies joins the Crafts Council

The Crafts Council has lured Sue Davies to its most senior comms role as it embarks on a profile-raising drive.

Sponsorship expert Davies will become director of external relations after ­Easter, and will be respon­sible for putting the crafts sector profile on a par with design and architecture.

Crafts Council executive director Rosy Greenlees said the council was keen to make more of an impact.

‘Crafts is an unsung sector,' she explained. ‘There are a lot of things happening, but they don't really get the coverage they should.'

Davies' experience in the corporate sector was just what was needed to build up the council's partnerships portfolio, Greenlees added.

Davies spent nearly a year as a director at Sponsorship Consulting, working on a client portfolio that included the National Grid, Unilever and Corus.

The 36-year-old Crafts Council has been looking at ways of ramping up its profile since a review last year. It recently signed a deal with London's Victoria & Albert museum that will see it stage annual showcases and a major exhibit every three years.

Davies's job will be to build similar arrangements and come up with a comms plan that highlights the role of crafts in UK life and culture.

Davies also spent two years as head of PR for Time magazine and was English Heritage's public affairs manager in the late 1990s.

She replaces Flora Craig, who left in February. Craig is now project director for the Museum of Illustration - a new initiative to establish a permanent home for illustration in London. It will also house the archive of Quentin Blake, who illustrated many of Roald Dahl's books.

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