Blue spins up a web

Way To Blue is to handle the online press for the forthcoming Spider-Man 3 film.

The agency has been hired by Sony Pictures before the film's release on 4 May.

It will target consumers by posting film trailers, video clips and cast interviews on sites including MSN, AOL and Virgin Media, as well as online versions of consumer magazines such as FHM, Glamour and Vogue

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