Taylor Woodrow chief executive Norman Askew dropped retained agency Bell Pottinger Corporate and Financial over the weekend to see through the deal - despite the fact his firm has used the agency for nearly two years (PRWeek, 8 July 2005).
BP C&F was brought in by Taylor Woodrow group chief executive Iain Napier who now retains the agency as non-executive chairman of Imperial Tobacco. When completed the deal will see the merged firms replace Barratt Developments as Britain's largest housing firm.
Wimpey continues to use retained agency Maitland which has a history with both firms, standing it in good stead to retain the account.
Both Taylor Woodrow and Wimpey saw shares soar on Monday morning as the deal was announced. The deal puts Barratt into second in UK housebuilding providing a new comms challenge for its director of corporate affairs Patrick Law.
Law, formerly director of the CEO's office at Centrica, joined in January (PRWeek, 12 January).