Finsbury assists TW merger

Housebuilder Taylor Wood­row has brought in Finsbury to advise on its £6bn merger with Wimpey.

Taylor Woodrow chief exec­utive Norman Askew dropped retained agency Bell Pottinger Corporate and Fin­ancial over the weekend to see through the deal - despite the fact his firm has used the agency for nearly two years (PRWeek, 8 July 2005).

BP C&F was brought in by Taylor Woodrow group chief exec­utive Iain Napier who now retains the agency as non-executive chairman of Imperial Tobacco. When completed the deal will see the merged firms replace Barratt Developments as Britain's largest housing firm.

Wimpey continues to use retained agency Maitland which has a history with both firms, standing it in good stead to retain the acc­ount.

Both Taylor Woodrow and Wimpey saw shares soar on Monday morning as the deal was announced. The deal puts Barratt into second in UK housebuilding providing a new comms challenge for its director of corporate aff­airs Pat­rick Law.

Law, formerly dir­ector of the CEO's office at Centrica, joined in January (PRWeek, 12 January).

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