Hit or Miss... Wembley gets hacks on side

Wembley Stadium, the completion of which has been a comms disaster for years, scored a PR winner this week. At the long-overdue opening, the PR team pulled a masterstroke by allowing most of the key sports hacks to play in the first (charity) match on the soon-to-be hallowed turf. Daily Telegraph footie journo Henry Winter wrote glowingly about his experience on Monday, while BBC presenter Mark Bright could brag of scoring the first goal.

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