So why did joint MD and co-founder Graham Goodkind spend a recent weekend helping out at a circus? Was he having a go at taming the lions?
Not a bit of it apparently. Goodkind was actually filming for legendary showbiz impresario Harvey Goldsmith's new TV show, Harvey Goldsmith presents...
The programme is due to follow the reality TV format of other celebrity-led programmes in which a business comes under the spotlight of a guru.
Goodkind was drafted in to teach the circus folk some tricks. Sadly, not juggling and tumbling, explains Frank co-founder Andrew Bloch, but PR tricks.
If Goodkind runs away to the circus any time soon, we'll know where he got the idea from.