High-flying consultancies feel that by headhunting English graduates, from 'red brick universities', they will end up with the cream of the crop. What a mistake.
Junior PR professionals often give up, which I believe is due to the fact that they have not been educated in PR, so are unprepared for it.
A solution is undergraduates studying PR. They have a full knowledge of the industry and in the long run will be more dedicated to the job.
Who would you employ - English or PR graduates?
Kirsty O'Connor, PR student, Leeds Metropolitan University. Send your letters (200 words maximum) to firstname.lastname@example.org or air your views with our online comment function: www.prweek.com/uk.