WHAT THE PAPERS SAY: Barclays buoyed by deal rumours

Barclays' tentative takeover approach for Dutch bank ABN Amro last weekend was enthusiastically reported by a media hungry for a new mega-deal.

Coverage contained some support for Barclays. ‘With its rapidly growing investment bank, highly respected management and well-known brand, Barclays has long been considered the ideal partner' (The Daily Telegraph, 19 March).

Barclays' positioning as a ‘white knight' to prevent ABN Amro from being broken up and sold off was unquestioningly reported by most. But not everyone took the company line.

‘Barclays may be presenting itself as the "white knight" to help out an embattled ABN Amro, but in essence the talks are nakedly opportunistic' (The Daily Telegraph, 19 March).

Meanwhile, analysts predicted ‘an awful lot of "black-knight" bidders likely to be very interested' in taking over ABN Amro (The Times Online, 19 March).

Others pointed out that ‘buying ABN Amro would not be simple' (Financial Times, 19 March).

If Barclays' weekend strategy was to test the media mood before entering into formal negotiations with ABN Amro, then it succeeded.

Analysis conducted by
Echo Research from data supplied to PRWeek from NewsNow.

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