Fair-trade retailer Sandbag in hire

Ethical merchandise brand Sandbag has taken on Leeds-based Finn as it prepares to launch its first own-label products.

The five-year-old firm supplies T-shirts and other merchandise for bands, charities and NGOs, but is branching out with a Sandbag-branded fashion label.

Finn has been briefed to position the Sandbag brand as a ‘credible conscience fashion label in its own right', and to support the launch of a range of organic and fair-trade garments.

As well as supplying goods to charities such as Make Trade Fair, Live 8 and Make Poverty History, the company has also provided clothing to rock bands REM and ­Radiohead.

Finn MD Richard Rawlins said the agency's work with ethical brands such as tissue maker Nouvelle had helped it tosecure the account. 

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