GSK hires Litmus for influenza job

Chandler Chicco Agency and its medical education specialist Litmus have won a new global account targeting those involved in preparations for a flu pandemic.

For the first time, GlaxoSmithKline's seasonal flu drugs - as well as its un­licensed pandemic vaccines - will be promoted to healthcare professionals and key policy makers.

CCA's policy team will handle public affairs for the brands, which include Flua­rix and Flulaval.

On the pandemic side, its work is likely to cover the risk to humans from avian flu.

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