Trimedia Harrison Cowley will attempt to drum up support for the ambitious vision outlined in this week's proposal. The bill states that the UK must reduce carbon dioxide emissions by 60 per cent by 2050. The fees for the account are understood to be around £15,000 a month.
The agency has been brought in by the Department for the Environment, Food and Rural Affairs, run by David Milliband MP.
PR strategy will focus on increasing public understanding of CO2's impact on the climate and highlighting ways of reducing emissions by changing their travel habits.
‘The campaign aims to increase understanding and acceptance of the role that personal CO2 emissions have to play,' said Trimedia Harrison Cowley director Katy Cosh.
She added: ‘We hope to motivate people to change their behaviour and make a real difference to the planet.'
The agency beat off competition from Band & Brown and Ptarmigan to land the contract, which runs until 2008.