News in brief

POLITICS The Liberal Democrats’ head of media, Mark Littlewood, resigned last week. He left amid controversy over alleged comments regarding the party’s commitment to electoral reform. The party is now hunting for Littlewood’s

CONSUMER Travel group Travelzest has taken on Siren PR. The agency has been charged with raising consumer and media awareness of Travelzest as a group of specialist travel shops. Siren will also position its founders as industry spokespeople.

CONSUMER The Football Association has brought in The Red Consultancy to promote a new five-a-side tournament. The FA UMBRO Fives is part of a drive to boost the popularity of the five-a-side game. The final will be held at the new Wembley Stadium.

B2B Carlsberg has stopped using Porter Novelli for trade work and appointed Wendy Norwood to the new role of PR and media relations manager. M&C Saatchi will continue to work on the lager brand’s consumer account. Norwood was previously a press officer at Jaguar.

CONSUMER Thistle Hotels has taken on Weber Shandwick, replacing incumbent The Red Consultancy after a four-way pitch. The six-figure national account will be run by the agency’s Manchester Jim Dougal has joined Belfast-based Stakeholder Communications in the new position of director of media training. He was previously head of representation at the European Commission in the UK.

CONSUMER Sharpie, the celebrity autograph pen of choice in the US, is using JCPR for its UK launch. The agency is charged with promoting Sharpie’s ‘write out loud’ personality.

CONSUMER The National Lottery Promotions Unit has appointed former Financial Times head of corporate communications Katy Hemmings to a new head of external communications post.

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