InteractiveMedia uses Pleon in UK

InteractiveMedia has called in Pleon UK to raise its profile in Britain.

The European digital marketing company has briefed Pleon to target media-buying agencies and marketing personnel.

Media relations will focus specifically on trade titles, such as Haymarket's Campaign and Revolution.

Senior account manager Joanna Lane is overseeing the account.

Despite opening a UK sales office last year, Inter­activeMedia has been disappointed with its performance. The company is headquartered in Germany, where it currently works with Pleon Dusseldorf.

Inter­activeMedia is part of the Deutsche Telekom Group, and offers services from online advertising, e-commerce and market research to affiliate marketing.

It has run a number of pan-European campaigns for companies including Panasonic and Nike.

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