Nectar operator picks FH as parent plots revamp

The company that operates the Nectar loyalty card scheme has turned to Fishburn Hedges as it looks to reinvigorate its business.

Loyalty Management UK - the Nectar-operating arm of Loyalty Management Group (LMG) - had been using College Hill for City comms work.

FH takes on a wider remit, including greater responsibility for corporate and consumer comms.

Nectar launched in September 2002, and more than 50 per cent of UK households are currently signed up to the scheme. Partner companies include Sainsbury's, Debenhams and BP.

Reports this month suggested that LMG is planning an international expansion for the brand.

‘To the City, we have to communicate the breadth of the growing LMG group itself,' said FH co-founder Neil Hedges.

‘And on the corporate side there is a range of as yet unannounced developments. But the business is in very good health and it's a great time to be working on the account.'

FH director Claire Looker leads the acc­ount, reporting to Loyalty Management UK head of PR Megan Radcliffe.

Hedges said he expected to see more City briefs taking on a corporate comms remit. ‘Although we want to build pure City clients as well, I think there is a real opportunity with those businesses that are looking for corporate advice, too,'       he said. ‘This is happening more often.'

College Hill chairman Alex Sandberg said the brief had altered after a review by Loyalty Management UK and better suited FH's offering.

Clarion Communications continues to handle the Nectar consumer PR account it won in 2005 (PRWeek, 22 January 2005).

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