WHAT THE PAPERS SAY: BBC shocks with YouTube link-up

The wisdom of the BBC's partnership with YouTube was not apparent to everyone.

Hailed by the BBC itself as ‘controversial’ (bbc.co.uk, 2 March), the content-provision deal prompted concern about the corporation’s perceived commercial bent.

That a BBC channel would ‘rake in millions’ in advertising was evidence for the Daily Mail of ‘privatisation by the back door’ (2 March). The paper also questioned the BBC’s independence and the legitimacy of the licence fee.

For others, the deal was a sign that the BBC had lost sight of its core values. ‘Should the premier broadcasting organisation in the world be associated with YouTube’s decadence and tomfoolery, some of which is downright dangerous?’ asked blog site The UK Mobile Report (2 March).

The BBC countered the criticism with the message that YouTube was simply a promotional vehicle, that only licence-fee payers could access full-length programmes, and that the deal would expose the BBC to wider markets.

‘The Beeb gets hip with the kids,’ said an on-message stuff.tv (2 March).

With coverage like that, one can certainly see Auntie appealing to the YouTube generation.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

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