Marketing giants hail PR after '06 revenue growth

PR is driving the growth of the world's biggest marketing conglomerates, bolstering the 2006 figures of both WPP and the Interpublic Group (IPG).

Numis Securities analyst Lorna Tilbian said that PR was ‘benefiting from a secular change in demand'. Tilbian pointed to strong growth in India and China across the WPP group as an indication of ongoing success.

WPP posted a 12.4 per cent increase in PR revenues in its unaudited results for the 2006 fiscal year.

WPP Group CEO Sir Martin Sorrell told PRWeek: ‘YouTube, Flickr and MySpace have emph­asised to clients that editorial publicity is stronger than paid-for publicity.'

He added: ‘If bloggers are saying nasty things about you, you can indulge yourself in a campaign to try to improve what they are talking about. PR has become more important structurally as a result.'

IPG's Constituency Management Group, home to the bulk of its PR firms, reported organic revenue growth of 2.8 per cent.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in