DoH resurrects Coughs and Sneezes campaign

The Department of Health has revived one of the Government's first public information campaigns, originally released after the Second World War.

‘Coughs and sneezes spread diseases' has been relaunched after research showed ‘general attitudes and knowledge of effective coughing and sneezing etiquette are poor'.

The campaign aims to remind people of the importance of preventing the spread of the common cold and flu.

It uses the results of a survey that has provided insights into the nation's hygiene practices. For example, women are almost twice as likely as men to have tissues on their person outside of the home.

The North-West was found to be the region where people washed their hands the most, while Londoners were the least likely to wash their hands.

Media relations is being handled in-house by the DoH. The Forster Company is managing stakeholder relations, as well as ‘experiential activity' in Leeds and Birmingham.

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