The firm has appointed Mulberry as its first retained agency following a competitive pitch. The UK brief will involve consumer and trade media relations.
Mulberry is charged with raising awareness of UK2's services, including web hosting and domain name registration. It will seek to position UK2 as a sector expert with bylined articles and speaking spots at relevant events.
UK2 has a number of competitors, including 1&1, Namesco, 123-reg and Fasthosts. The latter uses Rainier PR.
The account will be headed by CEO Chris Klopper. ‘This is a highly fragmented and competitive sector,' he said. ‘More and more people and businesses are realising that they have to have an online presence.
‘UK2 can provide businesses with information sites and transaction facilities, and can help total beginners to set up a good-looking site.'
He added: ‘There is an increasing number of individuals who want something more personal than heavily templated sites such as MySpace.'
Klopper reports to UK2 marketing director Nicola Woolham.
Mulberry was founded in 1995. Its clients include barcode and radio frequency ID firm Intermec, and device connectivity company Digi International.
UK2, launched in 1999, is one of the biggest web hosts in Europe.