Brands2Life wins Viadeo account

Brands2Life is to help launch professional networking site Viadeo in the UK.

Viadeo is already established in a number of European countries, with more than a million members on the Continent.

It helps professionals find clients, suppliers, business partners, jobs and employees.

The brief - won after a three-way pitch - will involve consumer and B2B media relations, viral marketing and contact with prominent bloggers.

Brands2Life's remit is to explain the benefits of the networking website to professionals, generate media int­erest in the UK launch and increase the site's member base.

Brands2Life associate director Gareth Thomas said: ‘Online network sites are no longer just for kids. There is a growing trend of business people using the web as a way to network with other professionals.'

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