Personality Plus has hired Amazon PR to ‘explode the myths' surrounding PD.
Amazon account director Adrian Thomas said: ‘People with a PD diagnosis often get a very rough ride in the press, and we aim to show how difficult lives can be made by misunderstandings.'
The agency will aim case studies at national, trade and consumer media in a bid to show PD sufferers in a positive light and encourage the public to try and understand the issues they face.
An art-based programme is also part of the brief - Amazon is launching a 12-month arts scheme at an Essex support centre at the end of the month.
Further events - such as photo exhibitions and performance art - will take place across the UK throughout the year, backed up by Amazon with regional media relations activity.
PD is a controversial diagnosis as it describes personality traits and behaviour rather than actual mental health symptoms. It might include an inability to form social relationships, compulsive behaviour or excessively low self-esteem.
Personality Plus was spun out of a Department of Health programme to help sufferers of PD and treatment providers.
Amazon reports to a steering group made up of stakeholders.