Hearing Dogs set for 25th birthday

Hearing Dogs for Deaf People has hired its first PR agency ahead of a publicity drive for its 25th anniversary.

The UK charity has briefed The SPA Way to raise its profile as a provider of dogs trained to work with deaf people.

SPA Way associate director Sophie Lennon said planned publicity initiatives included a ‘Hero Hound' regional campaign, and a partnership with the National Trust to encourage people to walk their dogs on trust property.

The charity is also hosting a reception at this year's Crufts show.

Since the organisation launched in 1982, Hearing Dogs for Deaf People has provided over 1,300 dogs. Each one costs around £5,000 to train - they react to sounds, alerting their owners with a paw and leading them to the source.

When they hear fire alarms, the dogs lie down to indicate danger.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in