Our latest podcast looks at how when describing the growth of new-media channels - from digital TV to networking sites such as You Tube - commentators often use the word ‘explosion'. It is a cliché, but it aptly illustrates the pace of change.
Perhaps surprisingly, it could also be applied to the growth of traditional media.
Click here to listen to Keir Fawcus talk more about modern media monitoring (or to simply search our MP3 archive).
In association with CTN Communications