Porter Novelli nets BA in N. America

NEW YORK: British Airways has selected Porter Novelli as its first agency of record for North America, following an eight-month search.

PN - which already advises the airline in the UK - will work with BA on consumer, corporate, crisis and internal comms, according to John Lampl, BA V-P of corporate comms for the Americas.

Lampl added that the company selected PN from a list that included Edelman and GCI Group. BA initially approached eight agencies in June last year.

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