This is the first time Condé Nast has launched an online title not affiliated to one of your print magazines. What
are you setting out to do?
Stylefinder is an online shopping and style guide for high-street and designer fashion and beauty, covering
everything from top-end designers to Primark. The site is premised on the fact that buying fashion on the net has increased massively in recent years.
How do you differ from the many shopping websites out there at the moment?
We don’t sell online, so we have no commercial interest in the products we write about, whereas an e-commerce-based search engine isn’t qualified to pull out the great buys and leave out the bad ones.
What’s your target audience?
Everyone who buys Vogue religiously each month, through to casual web surfers who may be looking for an evening dress for an event.
You launch on 8 March, but presumably you’ve already started talking to PROs – what do you want them to tell you?
We need to know about new ranges, new stores, new lines, when lines are being relaunched, when they’re selling out, if guest designers are coming in. Let us know when a celeb is photographed wearing your label. Propose exciting competitions or reader offers that we can run as part of editorial. Also, send us look-books and high-res images of collections burnt to CD.
Are there any particular products of interest to you?
We want to hear about clothing – from casual to very formal, shoes, bags, jewellery, hats and other accessories. For beauty, we want to know about skincare, haircare, make-up and hair-styling and beauty tools, as well as luxury spa-type products.
What sort of visitor numbers are you aiming for?
By year five, we are anticipating 25 million page impressions per month and two million unique users.
Publisher Condé Nast