Geronimo senior account manager Sam Morley has joined the agency as an account director.
She reports to interim head of practice Sam Mercer, who joined earlier this year (PRWeek, 11 Jan).
Mercer formerly worked at the Central Office of Information. Morley will lead M&F's work on the Department of Health's Hepatitis C campaign.
Euro RSCG Biss Lancaster account executive Leigh Morrison has joined M&F with the same title.
She previously worked on Biss Lancaster's British Army recruitment campaign, and at M&F now reports to recently promoted senior account manager Claire Jagot.