LSC North-West ends six-way pitch

The recently created Learning Skills Council (LSC) for the North West has brought in Preston-based The Write Angle PR and Marketing.

The agency scooped the 18-month contract after a six-way pitch. The brief will see it raising the profile of flagship LSC programmes such as apprenticeships and its Train to Gain service. 

‘Challenges will be to dig beneath the perception of the council, which is widely misunderstood,' said account manager Louise Lancaster.

‘Employer engagement is becoming more important in trying to upskill the workforce and is becoming more central to the ­programme of developing the regions economically,' she added.

LSC North West was created by the merger of five LSCs - part of a ­national consolidation programme.

Lancashire, Cheshire and Warrington, Cumbria, Grea­ter Manchester and Greater Merseyside joined to form the body, with PR led by director of comms Ted Noone.

The LSC, which funds all post-16 learning other than university education, wants to reach young people, adults and employers in the North-West.

Its remit is to make England more competitive by planning and ­investing in high-quality ­education and training.

Write Angle MD Angela Smith will oversee the account. The agency will work closely with the LSC North West's own comms team on media relations. 

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