It has been given a wide-ranging brief covering public affairs and media relations work.
Global Betting and Gaming Consultants has brought in the agency as Chancellor Gordon Brown plans to regulate the online gambling industry. Brown is expected to introduce a tax regime in this month's Budget that will encourage online gaming companies to relocate to the UK under a new licensing and regulatory framework.
One of Open Road's immediate lobbying priorities is to ensure that the new framework includes low tax rates for the online gaming industry. But director Martin Le Jenue stressed that the agency would also develop the public profile of the consultancy and position it as ‘the first people the media turn to for comment on the industry'.
Open Road launched earlier this year. Its chief executive is former Fishburn Hedges head of PA Graham McMillan.