Bausch & Lomb picks Tonic Life for Euro brief

Bausch & Lomb has pulled its European account out of Euro RSCG Biss Lancaster and handed the business to Tonic Life Communications.

The eye-care company's move comes around a year after Tonic lured Yvonne Mitchell from Biss Lancaster to a senior account ­director role (PRWeek, 4 May 2006). Mitchell was a key figure on the Bausch & Lomb ­European account when at Biss Lancaster, where she worked for six years.

Bausch & Lomb had a pan-European relationship with Biss Lancaster for more than a decade and continues to work with the agency on some UK-specific projects.

The company hit the headlines last year when it carried out a worldwide recall of one of its contact-lens cleaning products, Moisture Loc, after it was linked to a dangerous eye fungus. Biss Lancaster advised the firm.

Tonic's brief includes ­consumer and trade PR as well as issues management.

ALSO... Biss Lancaster this week revealed that its fees for globally promoting Bayer product Livitra have risen by 25 per cent from 2006 to 2007 to more than €1m.

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