London-based Exradia has appointed K&R to be the lead agency on an international communications campaign.
The agency is handling UK comms and co-ordinating other ECCO Network agencies in countries such as Germany, Spain, France, Denmark and the US.
K&R's remit includes corporate communications, while it will also promote products incorporating the new technology.
Initially a B2B brief, the account will include work at the CeBIT trade show in Hannover later this month and will extend to consumer activity.
Longer term, public affairs work may also be on the agenda.