After hearing Max Clifford and three other speakers debate the motion that ‘PR has a duty to tell the truth’, the audience of PR professionals and students delivered their verdict.
It was close-run thing, but with 138 votes to 124, the majority were against the motion, agreeing with Clifford and PR lecturer Simon Goldsworthy that lying is sometimes necessary to achieve the greater good.
CIPR president Lionel Zetter was ‘very disappointed’ by the result, but says he has been inspired by the debate to accelerate plans to ‘reinvigorate’ the message that lack of integrity will not be tolerated...
|Click here for this week's PRWeek/CTN podcast to listen to Lionel Zetter talk more about the debate.|
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