Industry comes in for Clifford attack

Max Clifford has never been one to pull his punches where the PR industry is concerned, and Tuesday's PRWeek Ethics Debate was no exception.

Clifford dismissed the PRCA as 'one of those trade unions' and the CIPR as something he had 'absolutely no view' on. He also recalled QBO founder Quentin Bell once challenging him to a similar debate 'because he wanted to be famous'.

Another PRO feeling the force of Clifford's sardonic humour was Blanc & Otus account director Paul Wooding, whose letter to PRWeek last year - describing Clifford's economies with the truth as 'thoroughly depressing' (PRWeek, 10 Feb 2006) - inspired the publicist to challenge the industry to this week's debate.

But, as Clifford noted on stage, 'the bugger hasn't turned up'.

Diary's call to Wooding the next day reveals that, while he was disappointed to have missed the debate, he was otherwise engaged, watching 'Harry Potter naked' in an Aids charity gala showing of the 'excellent' horse-love play Equus.

Wooding missed a great evening, with Clifford keeping the audience and fellow speakers entertained throughout, but he was probably a lot safer where he was.

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